The Only Unboring Business Conference for Architecture Firms
8-9 October 2026 𖧹 W Hotel Melbourne, Australia
Tickets on sale now!
The world-class business event for architecture firms ready to think bigger about profit, people, practice and AI.
Archicon is for implementers and action takers.
Presented by
Sponsors
Media Partners
Get your ticket today
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Limited seats available
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Get your ticket today 𖧹 Limited seats available 𖧹
Voices shaping the
future of practice
FEATURED SPEAKERS
Tim Ross
Presenter. Comedian.Tim is a celebrated comedian and a passionate advocate for architecture and design promoting its value in multiple forums.
He is the recipient of the National Trust Heritage Award for Advocacy regarding Australia’s legacy of modernist architecture; of an Australian Institute of Architects National President’s Prize for activism & outstanding contribution to the profession; was a National Architecture Awards jury member and was awarded as an honorary Institute member.
Tim has performed in significant buildings around the world, including the Venice Biennale.
Nick White
Comedian. Content creator.Nick left his career in architecture to pursue full-time comedy in 2022, and his first solo stand-up show had a sold-out run across Australia’s east coast the following year.
Nick White is one of the fastest-rising faces in Australian comedy. With over 700k followers across social media, Nick is well-known for his impressions, characters and sketch comedy, which have earned him over 40 million likes on TikTok.
His work has been featured in The Guardian, HuffPost, The Independent, Junkee, The Architect’s Newspaper and Time Out Melbourne. You may have also caught him on Triple J or The Project.
Izzie White
FOUNDER, izzie white creativeIzzie spent years in architectural practice before pivoting to address the industry's most persistent challenge: its ability to communicate value.
Now working professionally as an architectural communications specialist, in her spare time she's become a leading advocate for Australian architecture and urbanism through her social media platforms.
By making educational content aimed at bridging the gap between architecture and the public, she hopes to inspire the next generation of designers to be louder in civic conversations.
Kevin Hui
CO-FOUNDER, ARCHIMARATHONKevin Hui is the co-founder of Archimarathon, an architectural literacy platform teaching people how to see, understand, and experience architecture beyond images.
Over two decades he has taught at Australian universities, run a student mentorship program, led international architecture tours, and built a video series watched by an audience of nearly 900,000 across Instagram, TikTok, YouTube, and Facebook.
His approachable language and engaging style attracts a diverse audience of design professionals and enthusiasts, making architecture education accessible to everyone.
Peta Michaelides
Associate principal, somPeta is an Associate Principal at SOM and an MBA-qualified strategist with 15 years of experience driving growth for Australia’s top-tier architecture firms.
She specialises in cutting through the industry jargon and providing practical frameworks for turning design excellence into a consistent project pipeline.
Andrew Maynard
Co-FOUNDER, ARCHIMARATHONAndrew Maynard is a Tasmanian-born architect and founder of Austin Maynard Architects, a Melbourne practice known for sustainable, socially conscious residential design.
Since 2002 the practice has focused on housing that is ecologically sound and genuinely affordable, with projects like Terrace House and ParkLife earning local and international recognition, including the Dezeen Architect Studio of the Year award.
Andrew lectures internationally on architecture's role in housing affordability and environmental responsibility, and co-founded Archimarathon.
The experts who are challenging business as usual
Get unfiltered access to conversations that rarely make it onto conference stages - the decisions, doubts, messy mistakes and turning points shaping the future of practice.
Stjepan Mikulic
Artificial intelligence
Business developmentCEO, AI in AEC
Richard Naish
Director, RTA Studio
Financial Management
Aya Shlachter
CEO, MGS Global Group
Host
Nikita Morell
Founder, Nikita Morell
Host
Marketing & AI
Sarah Hobday-North
Founder, Architect GP
Business Models
Business Development
Melonie Bayl-Smith
Director, Bijl Architecture
Business Development
Artificial intelligence
Adam Semel
Managing Partner, SOM
Business Development
Artificial intelligence
Izzie White
Founder, Izzie White Creative
marketing / social media
Nick Sissons
Partner, Sissons
Future of architecture
Business models & AIPeta Michaelides
Associate Principal, SOM
Business Development
Bec Caldwell
Director, Maytree Studios
Future of architecture
business models & AI
Rodney Drayton
COO, AJC
Business models & AI
Future of Architecture
Saneia Norton
Director, SNDC
Marketing & Communication
business development
Suzie Hunt
Founder, Suzanne Hunt Architect
Business development
Artificial intellgience
Shannon Battisson
Director, studio.sdb
Business Development
Artificial intelligence
Magnus Ström
Founder, Ström Architects
Business modelsMEET THE ORGANISERS
Two industry leaders bringing together the first and only 2-day business + AI conference designed exclusively for architecture firms.
Aya Shlachter
CEO of MGS Global Group · Host of AI for Architects and Architect My Business Podcasts
Industry leader serving 200+ architecture firms
Nikita Morell
Architecture Messaging Strategist
Founder of Nikita Morell + DIRT
Trusted by 200+ firms globally
Aya and Nikita are tired of theory-heavy architecture conferences. (You know, those where everyone’s present… but really just there to collect LUs / CPD points.)
So instead they’re bringing actionable business strategy and practical AI together, so your firm can get ahead and stay ahead.
THE SCHEDULE • TWO DAYS, 15 SESSIONS
What You’ll Learn
Learn from experts at the very top of their game.
They’ll teach you what's working now to grow your practice.
We’ve curated two days around the topics architecture firm owners can’t afford to ignore - profit, positioning, people, systems, AI, business development and the future of practice.
Unlike most conferences, you won’t have to choose between sessions you actually want to attend. The schedule is built without conflicts, so you can go to every talk, workshop and panel.
Talks
Shorter talks. Longer Q&As. No more than 10 slides.
Every talk is designed to get to the point quickly, then open up the conversation so you can ask questions and get personalised feedback.
Workshops
Our workshops are where ideas get useful.
These are hands-on sessions designed to help you test new thinking, challenge old habits, and apply practical tools to your own firm.
Honest panels
Expect spicy, honest conversations about the realities of running, growing and future-proofing an architecture firm.
The kind of conversations you’ll still be thinking about weeks months after the event.
Make meaningful connections with cool people
(no jerks allowed!)
The vibe of Archicon is very friendly and welcoming. We want you to feel safe to voice your opinions, express your ideas and connect with lots of like-minded architects.
We’re an introvert-friendly event. We’ll have lots of chill-out zones and opportunities to connect with people 1:1. And we promise not to force you to do any awkward, cringey ice-breakers.
YOU CAN’T MISS ARCHICON, HERE’S WHY…
1
Run a more profitable firm
From business development strategy to practical AI adoption, learn the exact systems and strategies used by successful global architecture practices.
2
Direct access to expert speakers
Hear from world-class industry leaders, then ask the questions that matter to your firm.
Longer Q&As mean you get to ask personalised questions relevant for your firm.
3
Room full of architects who run firms
Connect with principals, directors and industry leaders who are thinking seriously (and differently) about growth, AI, leadership, culture, clients, money and the future of architecture.
Thursday+Friday
8-9 October 2026
—
Melbourne, Australia
Sponsorship Opportunities
Get in front of architecture firm owners across Australia, New Zealand, South East Asia and USA.
We have limited sponsorship spots for software companies, service providers and AEC innovators who want in, want to grow, and want to stand out in AU/NZ.
Email hello@jemevents.com.au to request the prospectus
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