Agenda

2 DAYS OF
BUSINESS IDEAS FROM WORLD-CLASS EXPERTS

THE SCHEDULE • TWO DAYS, 15 SESSIONS

What You’ll Learn

Learn from experts at the very top of their game.

They’ll teach you what's working now to grow your practice.

We’ve curated two days around the topics architecture firm owners can’t afford to ignore - profit, positioning, people, systems, AI, business development and the future of practice.

Unlike most conferences, you won’t have to choose between sessions you actually want to attend. The schedule is built without conflicts, so you can go to every talk, workshop and panel.

Talks

Shorter talks. Longer Q&As. No more than 10 slides.

Every talk is designed to get to the point quickly, then open up the conversation so you can ask questions and get personalised feedback.

Workshops

Our workshops are where ideas get useful.

These are hands-on sessions designed to help you test new thinking, challenge old habits, and apply practical tools to your own firm.

Honest panels

Expect spicy, honest conversations about the realities of running, growing and future-proofing an architecture firm.

The kind of conversations you’ll still be thinking about weeks months after the event.

Profit

Positioning

People

Systems

AI

Business Development

The Future of Practice

Profit • Positioning • People • Systems • AI • Business Development • The Future of Practice •

THURS 8 OCT

DAY 1

8:30 AM

Arrival and registration

9:00 AM

TALK

Architects, Why So Serious?

Nick White | Comedian and Content Creator

9:40 AM

TALK

Where AI Fits (No Hype)

Stjepan Mikulić | AI in AEC

10:20 AM

Morning tea

10:50 AM

TALK

Building a Studio That Doesn’t Depend on You

Magnus Ström | Ström Architects

11:35 AM

TALK

We need more architects to leave architecture (It’s not what you think)

Izzie White | Izzie White Creative

12:20 PM

Lunch

1:00 PM

PANEL

Nobody Hires the Firm They’ve Never Heard Of

Kevin Hui + Andrew Maynard | Archimarathon

1:45 PM

TALK

Making Architecture Normal: How I fix more homes by working like a doctor

Sarah Hobday-North | Architect GP

2:30 PM

Afternoon tea

3:00 PM

TALK

Never Never Land – Don’t live in a Financial Fantasyland

Richard Naish | RTA Studio

3:50 PM

TALK

What makes SOM tick? The design culture behind a firm of firsts.

Adam Semel | SOM

4:30 PM

Networking drinks

5:30 PM

Day 1 concludes

6:30 PM

VIP Dinner Event (Valid Ticket-Holders only)

FRI 9 OCT

DAY 2

8:30 AM

Arrival and registration

9:00 AM

TALK

The Future is Bright

Tim Ross | Comedian and Presenter

9:55 AM

PANEL

Designed to Lead

Suzie Hunt | Suzanne Hunt Architect
Shannon Battisson | studio.sdb
Melonie Bayl-Smith | Bijl Architecture
Aya Shlachter | MGS Global Group

10:25 AM

Morning tea

10:55 AM

WORKSHOP

BD without the BS - A guide to Business Development in Design

Peta Michaelides | SOM

11:55 AM

WORKSHOP

Positioning to Win Work

Nikita Morell | Nikita Morell & DIRT

1:00 PM

Lunch

1:40 PM

WORKSHOP

AI for Personal Productivity

Stjepan Mikulić | AI in AEC

2:45 PM

PANEL

Hard Lessons Lead To Better Firms

Nick Sissions | Sissons
Bec Caldwell | Maytree Studios
Rodney Drayton | AJC
Aya Shlachter | MGS Global Group

3:15 PM

Afternoon tea

3:40 PM

WORKSHOP

Insights from 1001 presentations: what works, what doesn't and why

Saneia Norton | SNDC

5:00 PM

Day 2 concludes